Online Coaching: How to Convince Your Prospects
That You're an Expert and Win Their Business
Sean R Mize
There are so many things that you need to accomplish when
starting an online coaching business. You need to create an
impressive website, launch an informative blog, attract qualified
traffic, boost your page ranking, etc. But if there's one
thing that you cannot afford to take for granted it would
be securing an expert status on your chosen niche. Obviously,
people will not sign up with you if they don't have proofs
that you have what it takes to really help them out.
Below are some tips on how you can convince your potential
clients that you're really knowledgeable and that you can
provide them with the kind of information that they require:
Load your website with amazing information. Always
start with your website. Instead of focusing too much of your
space and energy on talking about your programs, commit yourself
to giving real value to your visitors. Create a section wherein
you can feed your potential clients with the kind of information
that they're looking for. Go to forums and other online communities.
Then, compile the questions and most pressing issues that
your potential clients usually encounter. Create articles
containing answers and solutions and post them on your website.
To get amazing results, be willing to share your personal
secrets and insider tips. The more compelling information
you share, the more likely you'll impress your visitors.
Start your own blog. Having a nice blog is always good
for online businesses. But make sure that your blog is different
from your business website so people will have valid reasons
to check it out. Use your blog to talk about what you think
about recent issues related to your niche, to run your polls,
and to share your experiences and related stories. Use your
blog not just to educate your prospects but also to build
relationship with them.
Article marketing. Research the keywords related to
your niche that are usually used by your prospects on search
engines. Then, write articles about them. Ensure that your
articles contain more than just general information. Remember,
your goal here is to present yourself as an expert in your
niche. So, be willing to share in-depth info all the time.
You can then distribute your articles to reputable directories.
Forum and blog commenting. You cannot really expect
all your prospects to exert an effort to find your articles
and blog, right? What you can do is to take the first step
to make that much-needed first connection. Go to forums and
blogs where they usually hang out. Read their posts and if
needed, give expert opinion on those issues that they're discussing.
Again, be willing to share your secrets and spill out insider
tips and techniques so you can impress these people and later
on, get them to visit your blog and website.
Offer free seminars. If you want to take the whole
process to a whole new level, I'd say organize short but useful
seminars that you can conduct via phone or through video conferencing.
By the way, do you want to learn more about article marketing?
If so, download my proprietary training here: article
Or do you want to learn more about how I teach my clients
to build simple coaching programs that create much more revenue
than just creating information products? If so, download free
training here: How
to Sell Coaching
Sean Mize, author of Anyone Can Coach, is a
Christian productivity, focus and achievement expert who teaches
high-level achievement strategies and online monetization
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