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Online Coaching: How to Convince Your Prospects
That You're an Expert and Win Their Business

Sean R Mize

There are so many things that you need to accomplish when starting an online coaching business. You need to create an impressive website, launch an informative blog, attract qualified traffic, boost your page ranking, etc. But if there's one thing that you cannot afford to take for granted it would be securing an expert status on your chosen niche. Obviously, people will not sign up with you if they don't have proofs that you have what it takes to really help them out.

Below are some tips on how you can convince your potential clients that you're really knowledgeable and that you can provide them with the kind of information that they require:

Load your website with amazing information. Always start with your website. Instead of focusing too much of your space and energy on talking about your programs, commit yourself to giving real value to your visitors. Create a section wherein you can feed your potential clients with the kind of information that they're looking for. Go to forums and other online communities. Then, compile the questions and most pressing issues that your potential clients usually encounter. Create articles containing answers and solutions and post them on your website. To get amazing results, be willing to share your personal secrets and insider tips. The more compelling information you share, the more likely you'll impress your visitors.

Start your own blog. Having a nice blog is always good for online businesses. But make sure that your blog is different from your business website so people will have valid reasons to check it out. Use your blog to talk about what you think about recent issues related to your niche, to run your polls, and to share your experiences and related stories. Use your blog not just to educate your prospects but also to build relationship with them.

Article marketing. Research the keywords related to your niche that are usually used by your prospects on search engines. Then, write articles about them. Ensure that your articles contain more than just general information. Remember, your goal here is to present yourself as an expert in your niche. So, be willing to share in-depth info all the time. You can then distribute your articles to reputable directories.

Forum and blog commenting. You cannot really expect all your prospects to exert an effort to find your articles and blog, right? What you can do is to take the first step to make that much-needed first connection. Go to forums and blogs where they usually hang out. Read their posts and if needed, give expert opinion on those issues that they're discussing. Again, be willing to share your secrets and spill out insider tips and techniques so you can impress these people and later on, get them to visit your blog and website.

Offer free seminars. If you want to take the whole process to a whole new level, I'd say organize short but useful seminars that you can conduct via phone or through video conferencing.

By the way, do you want to learn more about article marketing? If so, download my proprietary training here: article marketing guide.

Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download free training here: How to Sell Coaching

Sean Mize, author of Anyone Can Coach, is a Christian productivity, focus and achievement expert who teaches high-level achievement strategies and online monetization methods.

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