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Coaching Business - How to Outsmart
and Outplay Your Competitors

Sean R Mize

There are just so many things that you need to keep in mind when running just any type of business. There's your customers, your marketing campaign, your products and services, your pricing, etc. But if there's one thing that you cannot simply leave out of the equation, it would be your competitors. There are people who are selling the same products and who are out there to win the business of your prospects. It's important that you do something to ensure that they will not succeed otherwise, you'll fail.

Here's how you can make that happen:

First step is to study the people that you're going up against closely. Google search your chosen niche plus the word "coaching." Then, list down the top 10 sites that are appearing on the search page results. These are your biggest competitors. These are the people who are getting more attention. Study their website, know their marketing techniques, be familiar with their promotional gimmicks, and the things that make them stand out from the crowd. Also, know why people love them. From here, you can easily figure out how you can outplay them. Create plans of action that will help you make your programs more effective, your Internet marketing campaign more compelling, and your website more attractive compared to theirs.

Put your customers on top of your priority list. Nobody can beat you if you commit yourself to making each of your customers extremely happy. Let me tell you now that this will not be easy and most of the time, it will require you to take that extra mile but you can be assured that it will be worth it. Happy customers are those who become loyal clients through the years. They're also the kind of customers who'll promote your products and services through word-of-mouth advertising. That's one free marketing technique that really works.

Always try something new. Being very creative would always work to your advantage. Don't be content with your programs even if other people think that they're already great. Instead, continuously find new ways on how you can improve them. It's important that you always offer something new especially for your returning clients. Give them something to look forward to and they'll surely come back for more.

Listen to your clients. One of the biggest mistakes that other ebusiness owners commit is that they do not pay attention to their client base. Well, listening to these people can actually help you. You'll be surprised as to how much you can learn from them. For me, this has helped me make my programs more compelling to their eyes and that's definitely something that made a huge difference on my sign up rate.

Supercharge your Internet marketing campaign. Sometimes, outplaying your competitors would mean being more visible in the online arena. If your potential clients see your name everywhere, they'll most likely to think of you first when they're thinking about signing up to a coaching program. So, make sure your Internet marketing campaign is extremely effective, focused, and very aggressive.

By the way, do you want to learn more about article marketing? If so, download my proprietary training here: article marketing guide.

Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products? If so, download free training here: How to Sell Coaching

Sean Mize, author of Anyone Can Coach, is a Christian productivity, focus and achievement expert who teaches high-level achievement strategies and online monetization methods.

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