Success By Doing It
John D Watson
The importance of immediate, massive, daily action has been
written about many times already but it is so important that
it is worth writing about again and again. The examples in
this article come from the world of business but they could
apply to any other walk of life as well.
Marketing is the life blood of business but sometimes businessmen
will wait until they have written the perfect advertisement
or sales message before they send out even one ad. They also
spend weeks making sure their website is beautifully designed
with all the latest refinements
. Meanwhile good selling time is passing them by. Their product
may even be out of date before they are happy with the advertisements.
By the time they have everything perfect and ready to go,
they may run out of capital and be forced to close down their
business. The best lesson I learned from the late Corey Rudl
at a seminar in London was not to worry about creating a perfect
website. Just get one up. His own dad had a website selling
Ferrari car badges which was very ordinary but it was making
money. Michael Bloomberg, the billionaire Mayor of New York,
credits his success to getting going without spending too
much time planning:
"We act from day one; others plan how to plan - for months."
Dave and Heidi Perry talk about a fairly average businessman
and average marketer whom they call Jack.
Jack's motto was: "Doin' it, Doin'it, Doin'it" i.e. do something,
anything every day towards achieving your marketing goals.
He kept plugging away each day with his marketing even when
the format of his sales brochures and forms was not very good.
He would not wait for the format to be improved. He believed
in 'Doin' it' even if he was not quite ready to do it.
This philosophy and behaviour made him a multi millionaire
and a leader. Even though what he said was not profound and
could at times be downright stupid, his action oriented words
and behaviour led many to trust him and to follow his suggestions.
"He knew that to get a desired outcome, he had to actually
DO something to get there."
Jack knew that if his audience would just do something - anything
- every day toward their goals, they, too, would get there.
He, himself, just started doing something.
He didn't wait until he had enough money to start his business
or until his advertising materials were perfect or until he
had a stockpile of products to sell. He started with what
he had and did something every day to achieve his goal.
You can't dream or wish your way into riches although this
can help. You have to actually do something about it however
badly. What is worse than a sales ad? No sales ad. Don't wait
until you have a great website or enough money to start your
Get going badly now and do something every day towards achieving
your goal. You may still have doubts and fears but by doing
something every day you will make progress and your confidence
and power will increase.
Some people want to master a piece of software before they
use it. The chances are that they will never use it!
The quickest way to learn how a software tool works is to
start using it on a daily basis. We will make mistakes, of
course, but we will also make progress in understanding the
I did not use an autoresponder for ages because I was afraid
of making mistakes and sending people the wrong message. When
I did get round to using one, I almost immediately made mistakes
but learned rapidly how to put them right and no one sent
in any letters of complaint!
If possible, find a mentor who can hold your hand while you
try something new. However, mentors are not always easily
available so trust yourself to have a go on your own and see
You will probably amaze yourself at what you can achieve on
your own especially if you don't give up at the first signs
Obviously preparation, thinking and planning are worth doing
but there comes a time when the most important thing is to
actually start taking action even if this means you are running
risks. Try it and see what happens.
Start "Doing it!"
John Watson is an award winning teacher and fifth
degree black belt martial arts instructor. He has recently
written several books about achieving your goals and dreams.
They can be found on his website www.motivationtoday.com
along with a weekly motivational message and inspiring e-books
by other authors.
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