News Release: December 22,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, and an expert on sport psychology,
was interviewed in Australiasia's #1 Mixed Martial Arts publication,
Blitz Magazine for the feature article "Mind Games And How
To Win Them" by writer Ben Stone.
Bill Cole, MS, MA, was interviewed on the psychology of Mixed
Martial Arts athletes in Australiasia's #1 Mixed Martial Arts
publication, Blitz Magazine for the feature article "Mind
Games And How To Win Them" by writer Ben Stone, which was
published in the December 2016-February 2017 issue.
In a feature article entitled "Mind Games And How To Win Them",
internationally-known mental game coach Bill Cole describes
the mental make-up of MMA champions.
Blitz Magazine, Australasia's #1 Martial Arts magazine said:
"Bill Cole is one of the leading performance psychology experts
in the USA."
The article's aim was to give readers insight into how a sport
psychologist trains top MMA fighters, and how the sport has
evolved to the spectacle it is today. Bill was tapped to give
his expert analysis based on his appearance as the sport
psychologist in the documentary movie, The Hurt Business:
Bill was asked these questions:
- Do you find there is anything psychologically unique
about them as a group, compared to elite athletes from other
sports?
- You have told of being concerned for fighters’ mental
wellbeing to the point that you fear they might suicide,
and we’ve heard fighters like Ronda Rousey talk openly of
facing depression to that level. How is it that those we
perceive as having incredible mental strength — much greater
than average, and enough to go through years of hard training,
grinding fight camps and the stress of getting in the ring
where getting hurt is almost certain — can simultaneously
be inclined to fall apart after a loss? Is this a typical
reaction for people in those circumstances or particular
to certain high-achieving personalities perhaps?
- Looking at Gary Goodridge’s story as an example, do you
think this increased knowledge of brain injury and the associated
dangers of fighting have a positive effect on fighters’
abilities to mentally prepare for, and endure, a bout, or
can it undermine the confidence and ability to perform by
amplifying the perceived threat (and fear thereof)? And
how would you recommend a fighter tackle this?
- Do you think it’s a positive thing that fighters are
now developing a greater awareness and heightened sense
of caution around taking punishment to the head?
- In martial arts/MMA academies, most instructors teach
in a class environment that places necessary limitations
on personal interaction with each student. With this in
mind, how can martial arts instructors best help their students
with the mental game?
- Further to this, how can students help themselves? Is
sports psychology coaching a luxury for the professional
athlete who’s playing for high stakes, or is it a worthwhile
investment for the everyman/woman playing amateur sports
for leisure?
- The Hurt Business movie you were in delved into the dark
side of an MMA fighter's existence, which we don't often
see. What's your personal opinion on the sport of MMA in
the USA and how those running it on the business side treat
the athletes and trainers?
"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach."
He has been the mental coach or sports psychology consultant
with athletes or coaches of 18 world and national teams, eight
international and Olympic teams, 31 professional sports teams,
associations or leagues, and of athletes who have won 35 world
and national championships. He has been the mental trainer
for thousands of athletes in over 80 sports, at all ages and
skill levels and has been a leader in the field of mental
training for over 35 years. He was the first person in the
world to earn an undergraduate degree in sports psychology,
and is also the founder and President of the International
Mental Game Coaching Association, which trains and certifies
mental coaches worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: December 12,
2016 - Silicon Valley, California
The International Mental Game Coaching Association Announces
Shafizal Shahidan Is A New Level I Certified Coach.
Shafizal Shahidan based in Indonesia, has earned the Level
I Certification from the International Mental Game Coaching
Association training program. Shafizal was awarded the title
of Certified Mental Game Instructor, CMGI.
Bill Cole, MS, MA, Founder and President of IMGCA stated,
Shafizal Shahidan is an amazing trainer, trainer of trainers,
coach, facilitator, speaker, course creator and developer,
writer and sportsperson. She does this work across a wide
variety of audiences. I was very excited to see Shafizal's
application come in to IMGCA because I could tell right away
that she was a person of wide and deep experience. I knew
then that she would do a fantastic job synthesizing and applying
IMGCA content to her corporate, government and other work.
I guessed correctly. Shafizal has indeed already made wonderful
application of the IMGCA structure and methods to her clients.
In her Level I IMGCA project for graduation, she taught IMGCA
mental game principles and techniques to stressed-out badminton
players who improved enough to experience incredible improvements
in tournament play, in a short period of time.
Shafizal is very curious and a great listener. She and I had
wonderful discussions about a wide array of performance psychology
approaches. She is very passionate about human potential.
She loves sports and she loves working with people who want
to explore their passion to reach and display their best whether
it's in business or life. Shafizal gets a lot of satisfaction
from working with young people. She has three young nieces
and a nephew who play on a junior badminton squad. They were
a large part of her motivation to be certified by the IMGCA.
Shafizal wanted to learn more about how to teach winning mindsets
and how to coach better in sports and business. The IMGCA
approach and structure was very attractive to her and she
was very excited to begin her journey as a mental game coach.
Shafizal's research Interests include human potential, character
building, and transformational experiential learning.
I know Shafizal will continue to grow dramatically as a coach.
She is truly committed to learning all she can, across a wide
range of disciplines. She has a thorough grasp of mental game
theory and a real knack for delivering services to people.
She has a wonderful ability to explain complicated material
in such simple terms that people immediately understand it,
and can use it. I also know that she will continue to create
and produce very valuable and practical training programs
for people. It was a pleasure having Shafizal in the program.
 Shafizal was active in two sports, badminton and softball.
In badminton she was a school player (Primary & Secondary).
Shafizal represented her college and played for her Uni Club.
She was a pitcher in softball and a State player (Pitcher
and 1st base).
Shafizal went through a one year mentoring program with the
trainers and coaches in transformational experiential learning
to be able to deliver TOT in Malaysian National Service. She
learned about Theory and Methodology of experiential learning
and understanding how the beliefs system was formed and how
they work. She learned coaching using the GROW model.
Most of Shafizal's work revolves around creating awareness
about the thoughts, actions and how to move forward achieving
goals in business and life. She does coaching for Personal
Leadership using elements of EQ, Mind and Emotions.
Shafizal holds a BSc (Honors) in Combined Studies, in Accounting
from De Montfort University, in Leicester UK. She is a Certified
Attitude Profile Advisor License M0907509, Winning Attitude.
Shafizal has been a Trainer of Trainers in Character Building
for the Malaysian National Service (Pioneer Batch) and she
has been a Master Trainer and Coach for the Malaysian National
Service (NS). She trained about 2,000 NS Trainers all over
the country and selected, developed and coached Master Trainers
to deliver TOT.
Shafizal is a Corporate Trainer, delivering the Personal Leadership
Program, High Performing Team Program, Core Values Program,
Character and Attitude Program, Employability and Personal
Branding for corporate clients and universities.
Shafizal is also a Catalyst Creator, designing a CSR Program,
Building Character through English in Indonesia, training
and coaching Knowledge Catalysts to deliver the program throughout
Indonesia.
Learn more at Shafizal's
LinkedIn page.
Level I IMGCA certification requires two hours of live private
telephonic 1-1 coaching with Bill Cole, MS, MA, IMGCA President.
Students also have access to over 70 hours of IMGCA pre-recorded
audio classes and over 450 mental training videotapes. Each
student completes reading assignments, written homework, practical
application of the class content and coaching practicum with
groups, teams and individuals as applicable and coaching feedback
evaluations. Each student passes the IMGCA Level I certification
written examination, or writes a final paper or creates and
submits a final project.
This sport psychology certification training is provided by
the International Mental Game Coaching Association, based
in Cupertino, California. The IMGCA was the first international
mental game coaching membership organization, created January
1, 2006. It remains the only international mental game coaching
membership organization in the world today. The mission of
the International Mental Game Coaching Association is to advance
the research, development, professionalism, and growth of
the discipline of mental game coaching worldwide. The IMGCA
is comprised of individuals and institutions interested in
sports, movement, health, fitness, business, the arts, achievement,
work-life balance, stress control, and peak performance. IMGCA
members come from all walks of life, and have varied backgrounds
in sports performance, coaching, teaching, writing, business
and consulting. They are professionals, students, parents,
and interested observers of the mental game.
News Release: November 18,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association and an expert on sport psychology,
was interviewed in Metro International Newspaper, for the
article "The Future Of Sport Psychology", by writer Dmitry
Belyaev.
Bill Cole, MS, MA, was interviewed on the psychology of fitness
in Metro International Newspaper for the article "The Future
Of Sport Psychology" by writer Dmitry Belyaev. The article
was published on November 18, 2016..
In an article entitled "The Future Of Sport Psychology", internationally-known
mental game coach Bill Cole talked about what was to come
in the mental arena of sport.
The newspaper said, "Bill Cole is an expert in the psychology
of sport."
Bill was asked these questions:
- Are the genetic enhancements a future of sports? Why
yes/no?
- If it happens, what are the possible effects this will
have on sports?
- Will sports be more fair, if those participating were
genetically enhanced? Why yes/no?
- There are also technical enhancements. Could they also
be used in sports in the future? Will it be for good? Why
yes/no?
- What’s next? What to expect? How will sports be changing,
in your opinion?
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach."
He has been the mental coach or sports psychology consultant
with athletes or coaches of 18 world and national teams, eight
international and Olympic teams, 31 professional sports teams,
associations or leagues, and of athletes who have won 35 world
and national championships. He has been the mental trainer
for thousands of athletes in over 80 sports, at all ages and
skill levels and has been a leader in the field of mental
training for over 35 years. He was the first person in the
world to earn an undergraduate degree in sports psychology,
and is also the founder and President of the International
Mental Game Coaching Association, which trains and certifies
mental coaches worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: November 3,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, is interviewed as a sport
psychology expert in FedEx Updates by writer Dan Heilman.
Bill Cole, MS, MA was interviewed as a sport psychology expert
in FedEx Updates in an article entitled "The
Psychology of Success" by writer Dan Heilman. Bill
was asked for advice on how to transfer the concepts and tools
of sports psychology to business success.
Some specific questions asked of Bill:
- How do the principles of sports psychology transfer to
the business world?
- Are there mental characteristics that are shared by successful
people in sports and in business?
- What are some exercises in this area that people in business
can use to increase their chances of success?
Bill related how he is often hired by parents who want him
to put their teenager through a "Teen bootcamp" or "Teen finishing
school". He also does this with executives and businesspeople
who want to work on business skills, life skills and sports
skills simultaneously.
Bill described the top differentiating factors that separate
the very top performers from the rest of the field. They are:
a deep will to win, the ability to push themselves past their
limits, and mental toughness.
Bill also talked about a number of the elements of the zone.
Other experts quoted in the article include
Dr. Frederick Neff, director of ProFormance:
http://www.ProFormance-Inc.com/
Siimon Reynolds, an executive coach and entrepreneur coach:
http://siimonreynolds.com/
"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach."
He has been the mental coach or sports psychology consultant
with athletes or coaches of 18 world and national teams, eight
international and Olympic teams, 31 professional sports teams,
associations or leagues, and of athletes who have won 35 world
and national championships. He has been the mental trainer
for thousands of athletes in over 80 sports, at all ages and
skill levels and has been a leader in the field of mental
training for over 35 years. He was the first person in the
world to earn an undergraduate degree in sports psychology,
and is also the founder and President of the International
Mental Game Coaching Association, which trains and certifies
mental coaches worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: October 18,
2016 - Silicon Valley, California
The International Mental Game Coaching Association Announces
Zuzana Radacovska, MA Is A New Level I Certified Coach.
Zuzana Radacovska, MA, based in London, England has earned
the Level I Certification from the International Mental Game
Coaching Association training program. Zuzana was awarded
the title of Certified Mental Game Instructor.
Bill Cole, MS, MA, Founder and President of IMGCA stated,
It was a delight to have Zuzana enter the IMGCA certification
program. She was already a highly accomplished psychologist
and biofeedback and neuro feedback expert, so I was very interested
in discovering her perspective on the world of sport psychology
and peak performance. Zuzana approaches her work with a wonderful,
big heart and compassion and understanding for what people
are going through as they live life. She not only is a true
mental health professional, with all that brings, but she
opens her clients to her own inner world and shares from her
heart. Zuzana has great powers of perception and insight into
people, and she combines that with her diagnostic abilities
and her many modalities of treatment.
Zuzana distinguished herself in the IMGCA program by bringing
in a multitude of perspectives and philosophies that gave
her work a distinctive creative flair. She has wonderful research
and writing skills, and is an experienced speaker, trainer
and teacher. I really enjoyed our sessions very much and always
looked forward to Zuzana's thoughtful contributions.
With her strong psychology background, Zuzana blazed through
the certification, and was able to take deep dives into many
subjects. She wrote a fantastic final project around her mental
golf workshop, and added a wide variety of elements to give
it her unique flavor.
I can see Zuzana doing some really big things in this field.
I see her continuing to research, write, speak, train and
coach. She has a very fertile and creative approach to her
work and I know she will make a major impact for years to
come.
Her website: www.hebiofeedback.co.uk
Zuzana Radacovska, MA is an experienced psychologist, biofeedback
and stress management practitioner.
After attaining a degree in Psychology at Presov University
in Slovakia (focusing on the field of health related behavior,
stress and chronic pain) and working as a member of a professional
team of doctors and psychologists, Zuzana was an active participant
in chronic pain and anxiety research which was consequently
published in a number of medical journals.
Zuzana also worked as a psychologist in a Juvenile Justice
Centre. Zuzana was already working as a biofeedback trainer
and mental coach and wanted to enhance her qualifications
and knowledge to be able to deliver better service to her
clients.
Zuzana is a psychologist and mental coach in the UK and Slovakia
(the country of her origin). She played various sports in
her childhood such as tennis, football, ice-skating, handball
and basketball. She still actively participates in sports
such as cycling, fitness and swimming.
Currently she works with amateur, elite athletes and Olympians
in the UK and Slovakia within the sports of sprint kayak and
canoe, judo, swimming, motor racing, football and golf. Zuzana
is the sport psychologist for the elite Slovak sprint kayak
team, and mentally prepared a K1 athlete Peter Gelle in his
preparation for the Rio Olympics in 2016.
Zuzana has additional areas of interest apart of mental coaching
which are injury recovery, brain training, concussions, mental
health issues in sport and retirement.
In her work Zuzana uses her skills from psychology, stress
management and biofeedback and neurofeedback. She holds an
MA in psychology, and Advanced diploma in stress management,
is a certified biofeedback sport professional and is also
a qualified health and nutrition professional.
She uses a wide-ranging combination of her knowledge and experience
within sport, She combines psycho-physiology, neuroscience,
psychology and coaching skills to deliver the best quality
support to her clients. If the circumstances allow, she uses
bio and neurofeedback as a part of her mental coaching to
help clients improve focus, resilience, sleep, and the ability
to effectively manage stress, distractions, self-talk and
emotions, etc.
Zuzana uses deep relaxation to help them remove blocks to
performance, fears and issues around injury. As a qualified
psychologist she also helps them deal with personal and professional
issues.
Zuzana is also a certified teacher and trainer so she has
professional qualifications to deliver lectures and workshop
within the field of psychology and biofeedback.
Zuzana's other sport psychology activities:
- Helping a young judo player return back to the sport
after an injury.
- Working with a semi-professional racing driver to improve
his racing performance.
- Delivering biofeedback in golf workshop and sessions
to elite and amateur golfers and coaches in the UK.
- Delivering presentations and lectures to sport science
and sport psychology college students on the application
of biofeedback in sport.
- Actively participating in mental health, retirement in
sport, and concussions projects helping to raise awareness,
reduce stigma and effectively deal with the issues.
Following her interest in stress related disorders and brain
physiology she decided to enhance her knowledge in the specific
areas of biofeedback and neurofeedback. Zuzana went on to
receive further training in stress management and biofeedback
and successfully completed a number of programs:
- Certificate in Neurofeedback therapy awarded by EEG Info,
California.
- Advanced Diploma in Professional Stress Management at
the College of Integrated Therapies.
- Practitioners training in biofeedback and neurofeedback
from the Society of Applied Neuroscience.
- Quantitative EEG, Event Related Potential and Neurotherapy
Course awarded by Prof. Jury D. Kropotov.
- Certificate in Relaxation therapy at The UK College of
Hypnosis and Hypnotherapy.
- Certificate in Personal Coaching with The UK Coaching
Academy.
- IOSH Managing Safely: Certificate in Health and Safety
Management.
- Certificate in Heart Rate Variability Biofeedback awarded
by Prof. Richard Gevirtz, PhD.
- The Award in Preparing to Teach in the Lifelong Learning
sector (PTLLS) at Hertford Regional College.
- HeartMath® Certificate for Sport Professional to
coach individuals on 1:1 bases in sport.
- Compassion Fatigue Specialist Training issued by Traumatology
Institute in Canada.
- Level 2 Certificate in Health and Nutrition, Blackpool
College.
Zuzana is an associate of these organizations:
Beyond the Barriers, a leading peak performance company, training
top athletes and business executives:
www.beyondthebarriers.co.uk/who-are-we/our-team/
Associate Wellness Consultant of Sports13, expert providers
of health, engagement & wellness services.
A professional partner to MetisAthlete, an Athlete Management
company which provides athletes the best counsel and wise
wisdom available to ensure high performance on the world stage:
metisathlete.com/
Associate Neurofeedback Therapist of the brain training company
BrainTrainUK:
www.braintrainuk.com/
A contributor to a unique project dedicated to retired athletes
helping them deal with the challenges of retirement - Crossing
the line:
crossingthelinesport.com/
Accredited member of the Guild for Stress Management and Trauma
Specialists:
gsmts.co.uk/
Level I IMGCA certification requires two hours of live private
telephonic 1-1 coaching with Bill Cole, MS, MA, IMGCA President.
Students also have access to over 70 hours of IMGCA pre-recorded
audio classes and over 450 mental training videotapes. Each
student completes reading assignments, written homework, practical
application of the class content and coaching practicum with
groups, teams and individuals as applicable and coaching feedback
evaluations. Each student passes the IMGCA Level I certification
written examination, or writes a final paper or creates and
submits a final project.
This sport psychology certification training is provided by
the International Mental Game Coaching Association, based
in Cupertino, California. The IMGCA was the first international
mental game coaching membership organization, created January
1, 2006. It remains the only international mental game coaching
membership organization in the world today. The mission of
the International Mental Game Coaching Association is to advance
the research, development, professionalism, and growth of
the discipline of mental game coaching worldwide. The IMGCA
is comprised of individuals and institutions interested in
sports, movement, health, fitness, business, the arts, achievement,
work-life balance, stress control, and peak performance. IMGCA
members come from all walks of life, and have varied backgrounds
in sports performance, coaching, teaching, writing, business
and consulting. They are professionals, students, parents,
and interested observers of the mental game.
News Release: October 2,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, appeared on the big screen
nationwide in the film "The Hurt Business" by Director Vlad
Yudin, as an expert on sport psychology.
Bill Cole, MS, MA, appeared on the big screen in the film
"The Hurt Business" with Director Vlad Yudin. The United States
national premier date was October 2, 2016.
The Hurt Business is narrated by Academy Award winner Kevin
Costner and stars Bas Rutten, Jon Jones, Randy Couture, Ronda
Rousey, Georges St-Pierre, Chuck Liddell, Kenny Florian, Tito
Ortiz, Ken Shamrock, Bruce Buffer, Big John McCarthy, Urijah
Faber, Rashad Evans, Josh Barnett, Donald Cerrone, Don Frye,
Jay Hieron, Fabricio Werdum, Rorion Gracie, Matt Serra, Michael
Chandler, Scott Coker, Luke Rockhold, Fabricio Werdum, Jay
Hieron, Sara McMann, Scott Coker, Ben Askren and others. View complete
cast on IMDB.
Bill Cole and Vlad Yudin, Director of the
film documentary The Hurt Business,
on location in Hollywood.
Bill Cole and Director Vlad Yudin
after Bill appeared before the cameras.
In 2014 mental game coach Bill was invited to fly to Hollywood
to be on camera for a film documentary, named The Hurt Business.
The film is coming out in September 29, 2016 all across the
world. Bill was asked about the psychological dimensions of
the MMA phenomenon. Bill talked about the zone, the stress,
why people choke, the pressures of being in the spotlight,
how MMA fighters train their minds, how they handle setbacks
and injuries and how they manage their career paths from a
mental perspective.
"The Hurt Business" was created by the same producers
of "Bowling for Columbine", "Fahrenheit 9/11"
and "Generation Iron". The film examines the explosive
trajectory of mixed martial arts fighting through the eyes
of today's top stars, and recent past stars of the sport.
The film analyzes the people involved in the world of MMA,
looks at their personal lives, how they train, and gauges
the mental and physical damage they’ve suffered. The film
interviewed sports psychologists, neurologists and sociologists,
and government officials for their insights. One conclusion
is that fame in MMA is a very hard and unforgiving road.
View the trailer
from that movie project.
Bill's voice can be heard at 1:11: "I get people crying in
my office, thinking their life is over, because they've lost
a really big match. I've even worried about a few people--suicide."
Additional web references:
"The
Hurt Business" on IMDB
"The
Hurt Business" on Facebook
"The
Hurt Business" on Instagram
"The
Hurt Business" on the Vladar Company
Vlad
Yudin on Wikipedia
For some time, Bill Cole has coached professional fighters,
US Open competitors, members of US National Junior Teams,
US World teams, and state, regional and national competitors
in martial arts. Here are a
few comments from his Martial Arts coaching clients.
"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: July 28, 2016
- Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association and an expert on sport psychology,
was interviewed in the BBC iWonder online Magazine for the
article "Are Olympic champions born or made?" by writer Peter
Crutchley.
Bill Cole, MS, MA, was interviewed on the psychology of Olympic
athletes in the BBC iWonder online Magazine (British Broadcasting
Corporation) for the article "Are
Olympic champions born or made?" by writer Peter Crutchley,
published on July 28, 2016.
In an article entitled "Are Olympic champions born or
made?" internationally-known mental game coach Bill Cole
describes the mental make-up of Olympic champions. Bill coached
at the 2012 Olympics in London, by remote video. His Team
USA diver won the US Olympic Trials and went on to win Bronze
at those Olympics. Bill will once again be coaching the same
Olympic diver at the 2016 Olympics in Rio.
The BBC (British Broadcasting Corporation) said "Bill Cole
is a leading Olympic sports psychologist".
The article's aim was to reveal the mindset of an Olympic
champion by using an interactive infographic web magazine.
The article asks what it takes to be an Olympic athlete. Bill
was tapped to give expert analysis as the sport psychologist.
The article was presented by famed
British runner Mo Farah, who made history by becoming
a double Olympic champion.
Mo Farah is the most decorated athlete in British sport history,
with seven global titles, and he was the first British athlete
to win two gold medals at the same world championships.
Farah's five gold medals at the European Athletics Championships
make him the most successful individual athlete in championship
history. In both 2011 and 2012 he was the European Athlete
of the Year. Five times he has been the British Athletics
Writers Association British Athlete of the Year. This is more
than any other athlete.
Bill was asked these questions:
- What are the key elements that make up an Olympic Champion?
- Are Olympic champions BORN or MADE, or a combination
of both?
- How do you think Olympic champions are able to cope with
the extreme pressure and expectation that comes from being
in an Olympic final, in order for them to produce their
optimum performance on the biggest stage?
- In your opinion what are the reasons that other equally
talented athletes may not be able to do that?
- Is the absence of self-doubt crucial for a top-level
athlete ahead of an Olympic final? Does having a good routine,
rituals help with that?
- Do you think being able to psyche out your opponents
can be an important part of an Olympic champion's arsenal?
"Bill Cole is a leading Olympic sports psychologist".
British Broadcasting Corporation (The BBC)
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: June 3, 2016
- Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association and an expert on sport psychology,
was interviewed in the Varsity Views online magazine for the
article "So You Didn’t Make The Team–What’s Next?" by writer
Stephen Kerr.
Bill Cole, MS, MA, was interviewed on the psychology of being
cut from a sports team in the Varsity Views on line magazine
for the article "So You Didn’t Make The Team–What’s Next?"
by writer Stephen Kerr, published on June 3, 2016.
Bill was interviewed for an article that was published on
Varsityviews.com, a site geared toward high school athletes,
parents and coaches. The article examined how children can
overcome the disappointment and feelings of failure associated
with not making a team. Bill was asked these questions:
- In your experience, do most high school or younger athletes
handle not making the team well, and what sets them apart
from kids who don’t?
- What are some common long-term signs this experience
will have a lasting effect?
- What steps can kids take to overcome the feelings of
failure? If you know of any examples or success stories,
feel free to share them (without divulging names or other
private information).
- What can parents do to encourage their child to either
try out again next year or pick something else they can
enjoy?
Part of Bill's advice was to answer these key questions:
Why didn't you make the team, and did the coach or anyone
else have opinions as to why you didn't?
If you had it to do over again, what would you do differently,
and do you think you could succeed?
What did you learn from this experience?
What will you do differently to benefit from the wisdom you
gained?
Also interviewed was Dr. Trent A. Petrie, licensed psychologist,
sport consultant and director of the University of North Texas
Center for Sports Psychology.
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: May 18, 2016
- Silicon Valley, California
International Mental Game Coaching Association Founder and
President Bill Cole, MS, MA, an expert on sport psychology,
was interviewed in Men's Fitness Magazine for the article
"Here's Why You Should Never Wait To Feel Like Working Out:
Inspiration Can Be A Fleeting And Unreliable Emotion —
So Find Another Reason To Hit The Gym.", by writer David Wescott.
Bill Cole, MS, MA, was interviewed on the psychology of fitness
in Men's Fitness Magazine for the article "Here's
Why You Should Never Wait To Feel Like Working Out: Inspiration
Can Be A Fleeting And Unreliable Emotion — So Find Another
Reason To Hit The Gym.", by writer David Wescott. The
article was published on May 18, 2016.
In Men's Fitness magazine there is a section called "Ask Men's
Fitness" where readers write in with questions, and the magazine
consults an expert to help answer them.
Bill was asked this question: "I didn’t feel like going to
the gym after work the other day, and a coworker said to me,
"Hey — motivation follows action." Is that
true, or was he just, you know, blowing smoke?"
Here is Bill's response: I deal with this on an almost daily
basis with my clients who need more self-discipline in their
lives, particularly when it comes to fitness. They sometimes
really just don't feel like working out some days. What to
do? Well, motivation follows action. Here's how. I suggest
they tell themselves to simply do a highly shortened workout.
Maybe only ten minutes of stretching or cardio. That way they
can at least say they "worked out" that day. And they also
will have had the partial satisfaction of "doing something
healthy". After all, who doesn't have ten minutes, right?
So they do this ten minutes either at the gym or in their
home and before they know it, they think to themselves, "You
know, I'm here, I'm already dressed in fitness gear, and actually,
this isn't so bad (action gives traction), and this is going
OK (flow kicks in) so far, so let me do another ten minutes."
They do this and by now the endorphins have kicked in and
they often go into a full-blown, regular workout.
So motivation followed action. And once the action kicked
in, physiology took over to create a better mood and energy
(endorphins) and inertia also showed up (I'm here, I might
as well keep going) and they convinced themselves mentally
that this workout is good and why not continue.
This sort of structured, strategic plan is far more powerful
than self-discipline, any day. We all have a limited supply
of self-discipline and it can vary daily. You can never argue
with strategy, inertia and physiology.
The formula I teach is called Action—Traction—Momentum—Velocity:
ATMV
First DO something simple and controllable that creates action.
Then you will feel you've grabbed onto something solid and
good. Then you will create flow and automatic progress. Then
you will come up to a higher speed and enter the zone of that
activity. Just like a peak-performing athlete.
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: May 10, 2016
- Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, was interviewed in the BBC
iWonder online Magazine for the article "Would You Risk Your
Life To Race At 200mph?" by writer Peter Crutchley, as an
expert on sport psychology.
Bill Cole, MS, MA, was interviewed on the psychology of competitive
road racing in the BBC iWonder online Magazine for the article "Would
You Risk Your Life To Race At 200mph?" by writer Peter
Crutchley, published on May 10, 2016.
TITLE: Would You Risk Your Life To Race At 200mph?
The article asks what it takes to be a road racer. What is
the mentality required to race with the possibility of death
around every corner? Peak performance coach Bill Cole explored
the make-up of a rider's psyche.
The article also featured seven-time world champion motorcycle
racer Carl Fogarty, who is the most successful World Superbike
racer of all time, when totaling his championships and number
of race wins. He had 59 victories and four World Superbike
Championships (1994, 1995, 1998 and 1999).
References:
Carl
Fogarty's website
Carl
Fogarty on wikipedia
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: May 3, 2016
- Silicon Valley, California
International Mental Game Coaching Association Founder and
President Bill Cole, MS, MA, an expert on sport psychology,
was interviewed in The Epic Magazine for the article "Off
The Field: The Struggle Of Trophy Child Athletes", by writers
Raksha Narasimhanas and Sophia Ling.
Bill Cole, MS, MA, was interviewed on the psychology of sport
in The Epic Magazine for the article, "Off The Field: The
Struggle Of Trophy Child Athletes", by writers Raksha Narasimhanas
and Sophia Ling. The article was published on May 3, 2016.
Bill was asked these questions:
QUESTION: What effects do you think parental pressure can
have on athletic performance?
BILL COLE, MS, MA: Some kids respond well to it. Most do not.
By definition, pressure carries a "must do" feeling. So if
a parent is prodding, pushing or encouraging their child,
I call that normal parental involvement, but not pressure.
Parental pressure would be where the parents begin to demand
that the child practice a certain way, where they over-program
the child, where they expect the child to win (and talk about
winning often), and criticize the child for losing, imperfections
and overall lack of progress. Contrary to public opinion,
top athletes do NOT play better under pressure. They feel
the pressure and tend to choke also. Instead, the successful
ones convert the pressure into a challenge mindset, one where
they find the contest exciting, intriguing and full of suspense.
QUESTION: Could it lead to the use of steroids/other performance-enhancing
drugs?
BILL COLE, MS, MA: It could, yes. There are all sorts of abuses
that athletes subject themselves to in the service of winning.
Many "sell their souls to the devil", as the saying goes.
If the stakes are high enough, and the family is dysfunctional
enough, an athlete can get into all sorts of self-sabotage.
QUESTION: Why do you think parents choose to put so much pressure
on their athletic children?
BILL COLE, MS, MA: Perhaps the parents were athletes and want
to continue that lifestyle with their child. Maybe the parents
were successful athletes, and maybe they weren't. Regardless,
once the parent begins "using the child" for their needs,
families can begin to go in the wrong direction.
Instead of focusing on family, relatives, friends, religion,
school and charity, the lure of stardom can lead a star child
and their parent to worship the altar of fame and fortune.
In an effort to help their child succeed in big ways, the
pressures of sport stardom can turn a parent into an irrational,
striving, ego-driven guardian-business manager for their child.
As a child star makes milestones, records, history, and receives
public notice, there is great pressure to continue their successful
ways.
QUESTION: Do you think that parents try to live out their
failed athletic pursuits through their children / project
their expectations for themselves as athletes onto their children?
BILL COLE, MS, MA: Absolutely, yes. Everyone marvels at a
child prodigy. We can barely believe that someone so young
can perform and achieve at the rarified levels they do, seemingly
with the greatest of ease. There is an intoxicating rush of
excitement that parents and relatives experience with this
special child. Unfortunately, a child prodigy also has numerous
risk factors for becoming derailed. In spite of their giftedness,
these wunderkinds are subject to the vagaries and lurking
downside of the achievement game.
QUESTION: Are you familiar with instances in which parents
have forced their children into a sport?
BILL COLE, MS, MA: I see this very often. I've seen families
torn apart due to these stresses and out of control parental
dreams. Since the child star gets most of the family's attention,
time, financial and other resources and spotlight, siblings
can feel left out, left behind and unimportant.
QUESTION: How does the pressure negatively impact young athletes?
BILL COLE, MS, MA: Sport is a stern taskmaster. It requires
total dedication at the highest levels. This can lead to the
child star becoming quite self-focused and self-absorbed.
The child star is seen as only being as good as their last
performance. Winning and being number one is seen as everything.
Once great success has been tasted, it is often seen as the
only virtue, and that it must be repeated at all costs. This
destroys learning and risk-taking. Instead, the child goes
for the tried and true in order to repeat their success. Upon
being bestowed the title of "child star with great potential"
the child prodigy embarks on a campaign of hard work and denial
of the normal pleasures and pastimes of childhood.
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
"A world-renowned peak performance coach."
British Broadcasting Corporation (The BBC)
"Bill Cole is a renowned sports psychologist and 'mental game
coach' who helps athletes cope with the demands of intense
competition."
CNET Magazine
"Bill Cole is one of the world’s leading sports psychologists
who has coached teams and individuals in over 85 sports in
multiple countries, including US National dirt track champion
Chris Carr."
MCN Sport, the leading motorcycle racing magazine in
Europe
"... an authority on sports psychology... He is one of the
top peak performance coaches in the country...Bill's peak
performance system helped us tremendously in our march to
reach the finals of the College World Series."
Stanford University Baseball Team
"...one of the top peak performance coaches on the ATP Pro
Tennis Tour."
Israeli Davis Cup Team
"Bill Cole is a leading authority on sports psychology and
mental coaching."
Sports on Earth Magazine
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: April 22, 2016
- Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, was interviewed in
Stab Magazine for the article "How to Win Contests and Alienate
People: The psychology of staying hot and axing the competition."
by writer Morgan Williamson, as an expert on sport psychology.
Bill Cole, MS, MA, was interviewed on the psychology of competitive
surfing in Stab Magazine for the article "How
to Win Contests and Alienate People: The psychology of staying
hot and axing the competition." by writer Morgan Williamson,
which was published on April 22, 2014.
Bill was asked these questions:
What are the dynamics of pressure?
What are the competitive pressures people feel?
Is there really such a thing as pressure, or is it only "In
the mind of the beholder"?
Do people actually perform better under pressure?
How can competitors handle pressure?
What are the myths of athletes handling pressure?
What makes people fail under pressure?
What is the psychology of the younger competitors and veterans?
Why does a younger competitor win a big event, and then struggle
to win again at that level?
How does an athlete convert the fear of failure into the positive
psychology of winning?
What is the difference between competing for the love of the
sport vs. competing for ego gratification, such as awards,
rankings, money and status?
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: March 21, 2016
- Silicon Valley, California
The International Mental Game Coaching Association Announces
Gladine St. Julien Is A New Level I Certified Coach.
Gladine St. Julien has earned the Level I Certification from
the International Mental Game Coaching Association training
program. Gladine was awarded the title of Certified Mental
Game Instructor.
Bill Cole, MS, MA, Founder and President of IMGCA stated,
It was a true pleasure having Gladine in the program. Not
only did she have a distinguished athletic career, but she
has the perfect coach's mind, one that is detailed, in depth
and thorough. Gladine has an exceptionally strong thirst for
knowledge and she really dug into the material in the private
backroom in all its forms. In every class she asked insightful
questions that made the sessions fly by. Gladine will take
the same dedicated, leave-nothing-to-chance mindset that made
her so good in basketball and apply that to mental game coaching.
I know nothing can stop her from reaching her goals.
Gladine wanted to become certified by the IMGCA because she
wants to be able to teach her athletes mental toughness and
to make a difference in their lives. She will be doing that,
along with the full rage of skills the IMGCA Certification
program teaches. With the certificate in mental game coaching
and her sparkling, motivating personality she will be successful
in making a great impact to her athletes and coaches.
In addition to being very good at the underpinning concepts
in mental game coaching, Gladine is highly skilled at knowing
what her clients are thinking. This is a mark of a very talented
mental game coach. This allows her to anticipate their questions
and to develop training materials that hit right on the mark.
I know that Gladine will have a robust mental game coaching
business, help many people in her career, and become a specialist
in the mental game of basketball. I can't wait to see what
materials she develops. I know they'll be special.
Gladine has been playing basketball for the past 14 years.
She played High School basketball at Schuylkill Valley High
School where she was a starter for four years. She scored
a total of 1795 points in High School, made All State 2nd
Team, made all county player of the year her Senior year and
made the all county team her Junior and Senior year. She received
a scholarship to play at Millersville University, near Lancaster,
Pennsylvania.
She was named player of the week and player of the month several
times throughout her career, and made the all PSAC team her
senior year. She scored a total of 1011 points at Millersville
University. She was also the captain of the team during her
senior year. Gladine capped her outstanding Millersville career
by helping lead the team to 23 wins, the third most in school
history. She was a member of two of the three winningest teams
in school history.
After college she played for two semi-pro teams, The Philadelphia
Stallions and The Harrisburg Horizons.
Gladine coached middle school girls' basketball for three
years (two years with Reading Southern middle school and one
year with Wilson southern middle school) and coached one AAU
team (Nesb Sports). For the past three years she has been
holding basketball lessons outdoors for basketball players
in Berks County, Pennsylvania.
Gladine holds a Bachelors of Science degree in Occupational
Safety & Environmental Health. She has received certification
as a Radiation Safety Officer and has also been taking graduate
courses to obtain her MBA and a Masters in Forensic Science.
She is currently First Aid/CPR certified.
After college Gladine worked in New York (Manhattan) at the
Radisson Hotel as a housekeeping manager for a few months.
After Radisson, she began to work in her field as a Safety
Technician for six months before she started working at another
location as a Safety Engineer. For three years she has been
coaching middle school girls basketball. She is currently
a Safety Engineer and work with athletes in her county to
help develop their basketball skills (independently) by doing
basketball drills and workouts. As a Safety Engineer she makes
sure the plant follows all regulations and standards that
are set by OSHA. She conducts training for all employees and
creates all safety procedures and programs for the plant.
Level I IMGCA certification requires two hours of live private
telephonic 1-1 coaching with Bill Cole, MS, MA, IMGCA President.
Students also have access to over 70 hours of IMGCA pre-recorded
audio classes and over 450 mental training videotapes. Each
student completes reading assignments, written homework, practical
application of the class content and coaching practicum with
groups, teams and individuals as applicable and coaching feedback
evaluations. Each student passes the IMGCA Level I certification
written examination, or writes a final paper or creates and
submits a final project.
This sport psychology certification training is provided by
the International Mental Game Coaching Association, based
in Cupertino, California. The IMGCA was the first international
mental game coaching membership organization, created January
1, 2006. It remains the only international mental game coaching
membership organization in the world today. The mission of
the International Mental Game Coaching Association is to advance
the research, development, professionalism, and growth of
the discipline of mental game coaching worldwide. The IMGCA
is comprised of individuals and institutions interested in
sports, movement, health, fitness, business, the arts, achievement,
work-life balance, stress control, and peak performance. IMGCA
members come from all walks of life, and have varied backgrounds
in sports performance, coaching, teaching, writing, business
and consulting. They are professionals, students, parents,
and interested observers of the mental game.
News Release: March 8, 2016
- Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, was interviewed in
CNET News for the article "Pushing Peak Performance", by writer
Terry Collins, as an expert on performance psychology.
Bill Cole, MS, MA, was interviewed on how tech is helping
those get over the mental hurdle of working out and why people
are so averse to working out and why we are more concerned
about our fear of failure, instead of wanting to reach our
mental and physical peak. This article appeared in The Spring
2016 edition of CNET News in an article named "Pushing Peak
Performance", by writer Terry Collins, which was published
on March 8, 2016.
Bill was asked how people can use technology to enhance exercise
compliance and motivation.
CNET magazine said Bill Cole is "A renowned sports psychologist
and 'mental game coach' who helps athletes cope with the demands
of intense competition."
CNET is an American media website that publishes reviews,
news, articles, blogs, podcasts and videos on technology and
consumer electronics globally. CNET is the highest-read technology
news source on the Web, with over 200 million readers per
month and is among the 200 most visited websites globally,
as of 2015.
Other experts interviewed for the piece were Wimbledon and
US Open Champion and Professional Tennis Hall Of Famer Lindsay
Davenport, who won 55 WTA pro tour events, Mackie Shilstone,
fitness trainer for pro stars such as Serena Williams, two-time
Superbowl-winning quarterback Peyton Manning, and boxing greats
including both Bernard Hopkins and Roy Jones, Jr., and Ted
Vickey, former Executive Director of the White House Athletic
Center.
Yahoo Sports has called Bill Cole "a leading author on sports
psychology".
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach." He has been the
mental coach or sports psychology consultant with athletes
or coaches of 17 world and national teams, eight international
and Olympic teams, 31 professional sports teams, associations
or leagues, and of athletes who have won 35 world and national
championships. He has been the mental trainer for thousands
of athletes in over 75 sports, at all ages and skill levels
and has been a leader in the field of mental training for
over 30 years. He was the first person in the world to earn
an undergraduate degree in sports psychology, and is also
the founder and President of the International Mental Game
Coaching Association, which trains and certifies mental coaches
worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: February 23,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, was interviewed
as an expert on sports psychology in Foxnews.com/health for
the article "Delonte West Photos Troubling For Player With
History Of Mental Illness", by writer Alexandria Hein.
Bill Cole, MS, MA, was interviewed about former NBA player
Delonte West wandering around shoeless in a hospital gown
outside a Houston-area Jack in the Box appearing to be a somber
reminder of the downward spiral many celebrities publicly
embark on when their mental illness goes untreated. This article
appeared in Foxnews.com/health in an article named "Delonte
West Photos Troubling For Player With History Of Mental Illness",
by writer Alexandria Hein, which was published on February
23, 2016.
See the full
story at foxnews.com.
Former NBA player Delonte West has previously discussed his
diagnosis of bi-polar disorder. Perhaps he was off his meds
again, but he was found disoriented, in Houston recently.
This seems to be an all-too-familiar hallmark of mental illness
that is left untreated.
West's eight-year NBA career ended in 2012 though he had many
highlights, playing in over 400 games and finishing with more
than 4,000 points on the board. During his career, he reportedly
made $16 million as a player for the Boston, Seattle, Cleveland,
and Dallas teams.
His off-the-court life happened to be more troubled and often
caused complications for him during his career. One of the
biggest rumors followed his diagnosis for bipolar disorder
in 2008.
Bill was quoted as saying: "Mental illness can hit anyone,
even former professional athletes. Bipolars are noted for
"not" continuing medications. They start to feel normal and
don't think they need meds and situations like this occur.
Bipolar disorder usually lasts through a lifetime. Episodes
of mania and depression typically come back over time, even
without medication. Maybe that's what happened here" Yahoo
Sports has called Bill Cole "a leading author on sports psychology".
The British Broadcasting Corporation (The BBC) called Bill
"A world-renowned peak performance coach."
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach."
He has been the mental coach or sports psychology consultant
with athletes or coaches of 17 world and national teams, eight
international and Olympic teams, 31 professional sports teams,
associations or leagues, and of athletes who have won 35 world
and national championships. He has been the mental trainer
for thousands of athletes in over 75 sports, at all ages and
skill levels and has been a leader in the field of mental
training for over 30 years. He was the first person in the
world to earn an undergraduate degree in sports psychology,
and is also the founder and President of the International
Mental Game Coaching Association, which trains and certifies
mental coaches worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: February 20,
2016 - Silicon Valley, California
The International Mental Game Coaching Association Announces
Level I Certified Mental Game Practitioner Suzanne Marble
Has Been Inducted Into The Washington State Volleyball Coaches
Hall Of Fame And Was Also Awarded The NFHS National Federation
Of High Schools Washington State Volleyball Coach Of The Year.
 IMGCA-Certified
Mental Game Practitioner Suzanne Marble Has Been Inducted
Into The Washington State Volleyball Coaches Hall Of Fame
And Was Also Awarded The 2015 NFHS National Federation Of
High Schools Washington State Volleyball Coach Of The Year.
Suzanne Marble has amassed a record of 422-87 at La Conner.
Her teams have won three state titles and have placed in the
top seven 11 times. La Conner has won 11 district crowns and
15 league championships under Marble. She has been a league
coach of the year 11 times and a state coach of the year three
times. She has coached all-state teams on three occasions
and her Braves have been named academic state champions three
times.
Bill Cole, MS, MA, Founder and President of IMGCA stated,
"It was a wonderful experience helping Suzanne achieve
her Level I certification. It was obvious to me then that
she was highly experienced and successful, but I had no idea
of just how great she was at that time! She was so humble
and unassuming. Her incredible record speaks for itself. IMGCA
is proud to have such a dedicated and creative coach who is
obviously dedicated to the sport she loves. Once again, congratulations
to you Suzanne, for all your outstanding accomplishments!"
Suzanne Marble Coaching Accomplishments
In 24 Years Coaching at La Conner High in the state of Washington
Suzanne has amassed an amazing record as volleyball coach.
Northwest A/B League Coach of the Year: 1994, 1996, 1998,
2002, 2003, 2005, 2006, 2007, 2009, 2010, 2012
State Coach of the Year: 2002 1A, 2006 2B, 2007 2B
All State Team Coach: 1997, 2007, 2012
Academic State Champions: 2004, 2005, 2008
Number of league Championships - Fifteen
Number of District Championships - Eleven
Number of State Championships - Three
Number of State Appearances -Twenty
State Champions: 2002, 2006, 2007
State Tournament Second Place: 2004, 2005, and 2008, 2010
State Tournament Third Place: 2014
State Tournament Fourth Place: 2009
State Tournament Fifth Place: 2013
State Tournament Seventh Place: 2011
Career Win/Loss Record: 422-87
Level I IMGCA certification requires two hours of live private
telephonic 1-1 coaching with Bill Cole, MS, MA, IMGCA President.
Students also have access to over 70 hours of IMGCA pre-recorded
audio classes and over 450 mental training videotapes. Each
student completes reading assignments, written homework, practical
application of the class content and coaching practicum with
groups, teams and individuals as applicable and coaching feedback
evaluations. Each student passes the IMGCA Level I certification
written examination, or writes a final paper or creates and
submits a final project.
This sport psychology certification training is provided by
the International Mental Game Coaching Association, based
in Cupertino, California. The IMGCA was the first international
mental game coaching membership organization, created January
1, 2006. It remains the only international mental game coaching
membership organization in the world today. The mission of
the International Mental Game Coaching Association is to advance
the research, development, professionalism, and growth of
the discipline of mental game coaching worldwide. The IMGCA
is comprised of individuals and institutions interested in
sports, movement, health, fitness, business, the arts, achievement,
work-life balance, stress control, and peak performance. IMGCA
members come from all walks of life, and have varied backgrounds
in sports performance, coaching, teaching, writing, business
and consulting. They are professionals, students, parents,
and interested observers of the mental game.
News Release: January 21,
2016 - Silicon Valley, California
Bill Cole, MS, MA, Founder and President of The International
Mental Game Coaching Association, is interviewed as a
performance psychology expert for a podcast by host Charles
Lucima.
Bill Cole, MS, MA was interviewed as a performance psychology
expert on a wide variety of disciplines in a podcast by Host
Charles Lucima, of Lucima.com. Bill was asked to describe
his career and his experiences working as a mental game coach
to business people and athletes.
Lucima on iTunes:
https://itunes.apple.com/us/podcast/lucima-podcast/id994929156
The one hour and six minute podcast with special guest Bill
Cole:
http://lucima.com/#l-u-c-i-m-a-podcast-special-guest-bill-cole
Charles Lucima is the Principal, LUCIMA STUDIO, and a Professor
in the New York Film Academy at the School of Photography
at Universal Studios in Southern California.
http://lucima.com/profile/
https://www.creativelive.com/instructor/charles-lucima
Learn more about Charles and his latest projects here:
Website: http://www.lucima.com
Instagram: https://instagram.com/charleslucima
Facebook: http://facebook.com/charleslucima
tumblr: http://lucima.tumblr.com
Podcast: http://lucima.podomatic.com
School of Photography at Universal Studios: https://www.nyfa.edu/los-angeles/photography-school/
This one hour and six minute podcast covered a wide range
of performance topics, in and out of sport.
Here are some of the questions Charles asked Bill:
- What is the zone?
- What are the levels of the zone?
- What is a peak experience?
- How did you get into the field of sports psychology?
- How did the field of sports psychology begin?
- What sports are more likely to bring forth a zone experience?
- How do you teach clients to understand the zone?
- Tell me about "the thrill-seeking personality".
- Why can some people tolerate more pain and discomfort
than others?
- Do some athletes achieve and compete as a means to cover
up inferiority (compensation)?
- What relationship do athletes have with their opponents?
- What is the concept of nears, peers and fears?
- Why are some top athletes unhappy and dysfunctional?
- What does it take to become a top, elite athlete?
Bill Cole, MS, MA, is a mental game coach to athletes and
coaches, politicians, professional speakers and trainers,
the entertainment industry, executives and business professionals.
The British Broadcasting Corporation (The BBC) called him
"A world-renowned peak performance coach."
He has been the mental coach or sports psychology consultant
with athletes or coaches of 17 world and national teams, eight
international and Olympic teams, 31 professional sports teams,
associations or leagues, and of athletes who have won 35 world
and national championships. He has been the mental trainer
for thousands of athletes in over 75 sports, at all ages and
skill levels and has been a leader in the field of mental
training for over 30 years. He was the first person in the
world to earn an undergraduate degree in sports psychology,
and is also the founder and President of the International
Mental Game Coaching Association, which trains and certifies
mental coaches worldwide.
For more information, to engage Bill as a guest expert, or
to schedule a media interview, please contact:
William B. Cole Consultants
19925 Stevens Creek Blvd., Cupertino, CA 95014-2358
VOICE: 408-725-7191
FAX: 408-440-2339
E-Mail: Bill@MentalGameCoach.com
Website: www.mentalgamecoach.com
News Release: January 11,
2016 - Silicon Valley, California
The International Mental Game Coaching Association Announces
PhDr. Michal Kopcan Is A New Level II Certified Mental Game
Coach.
PhDr. Michal Kopcan based in Trencin, Slovakia, has earned
the Level II Certification from the International Mental Game
Coaching Association training program. Michal was awarded
the title of Certified Mental Game Coach.
Bill Cole, MS, MA, Founder and President of IMGCA stated,
"It was a true pleasure helping Michal earn his advanced
certification in the Level II IMGCA certification program.
He is a highly experienced teacher, coach and consultant,
and now he has added the latest and most potent IMGCA mental
game coaching approaches to his toolkit.
Michal has such a wealth of experience, and with these new
tools, he will be able to build his business to a very high
level in Slovakia.
Michal has a very analytical mind, one that is adept at taking
any issue his client presents, and devising a solution to
it so the client can learn and perform to their potential.
He is a very fast learner and is creative at applying various
mental game modalities to his coaching practice. I can see
him creating new applications of these tools for coaches,
teachers, athletes, referees and consultants. I know he is
excited about putting what he learned in the certification
program to use.
Michal's final project was outstanding. He interviewed a professional
football coach and manager from one of the top teams in Europe,
on the topic of the mental game.
With his sparkling personality and his sense of humor, I can
see how his clients really enjoy their sessions and benefit
from his coaching. Michal combines a coach's enthusiasm, a
counselor's keen eye for detail and true compassion for his
clients, so he can do everything possible to help them grow
and succeed.
Michal will always take a systematic approach to extending
his knowledge in the mental game field. His professionalism
is very evident. I can see Michal becoming one of the top
sport psychology providers in Slovakia and eventually even
the leader in this field.
In Level II Michal added more interventions and modalities
he can use with his clients, ranging from cognitive-behavioral
approaches, attentional control, stress control and coaching
methods and techniques.
Other areas of deeper study Michal covered in Level II included:
- Managing the inner critic
- Mistake management skills
- Pressure management skills
- Managing expectations
- Enlisting parents and coaches
- Reframing approaches
- Choke-proofing skills
- Competition management skills
- Post-event review skills
- Lead management skills
- Competitive mindset
- Championship thinking skills
- Pre-event mental preparation
- Pre-play mental preparation
- Slump management skills
- The mental game coach as change agent
- How to avoid common mistakes in mental game coaching
- Confidentiality, ethical and legal issues in mental game
coaching
He placed special, in-depth attention on these topics:
- Coaching young children and child prodigies
- Correct thinking vs. Incorrect thinking
- Irritations that cause athletes to lose confidence
- Mental contingency plans
- Rituals and concentration techniques
- How you can position yourself as a mental game coach
- The roles of a mental game coach
- How to use various mental game assessments
- Sales and marketing issues for mental game coaches
Level II IMGCA certification requires five hours of live
private telephonic 1-1 coaching with Bill Cole, MS, MA, IMGCA
President. Students also have access to over 70 hours of IMGCA
pre-recorded audio classes and over 450 mental training videotapes.
Each student completes reading assignments, written homework,
practical application of the class content and coaching practicum
with groups, teams and individuals as applicable and coaching
feedback evaluations. Each student passes the IMGCA Level
II certification written examination, or writes a final paper
or creates and submits a final project.
This sport psychology certification training is provided by
the International Mental Game Coaching Association, based
in Cupertino, California. The IMGCA was the first international
mental game coaching membership organization, created January
1, 2006. It remains the only international mental game coaching
membership organization in the world today. The mission of
the International Mental Game Coaching Association is to advance
the research, development, professionalism, and growth of
the discipline of mental game coaching worldwide. The IMGCA
is comprised of individuals and institutions interested in
sports, movement, health, fitness, business, the arts, achievement,
work-life balance, stress control, and peak performance. IMGCA
members come from all walks of life, and have varied backgrounds
in sports performance, coaching, teaching, writing, business
and consulting. They are professionals, students, parents,
and interested observers of the mental game.
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